It’s a Mighty Makeover Marking a Milestone For the Clearwater-based Company, a Leader in the Local Kitchen and Bath Industry
Clearwater – JUNE 2017 — Professional Home Supply LLC, better known acrostically as PROHS, unveiled a new brand identity to coincide with its remarkable growth and transformation, celebrating its culture of continuous innovation over the company’s 5-year history. Its revamped corporate branding encompasses a bolder company logo, a call-to-action tag line and web URL, and a signature gamut of greys and yellow.
Since internal folk and customers alike refer to the company simply as PROHS and not by its much longer official name, the logo has been reworked so that it appears as a stand-alone proper noun. The revised typeface is bolder (more established) and tracking on the word has been reduced in a way that each letter now touches the next – further reinforcing it as a name and less an acronym.
“Grey is an earnest color that conveys strength and dependability,” said Jason Williams, co-founder of PROHS, referring to the primary new shade of the company colors. “And our punch of yellow, the color of sunshine, stands for freshness, positivity, energy, loyalty and joy – adjectives that are personified by the good people who work at the PROHS.”
“The launch of our new brand identity kicks-off a new period at PROHS that speaks to who we are as a company and that we are a direct reflection of the local community we serve – multidimensional, dynamic, modern and bold,” said Paul Mueller, co-founder and Chief of Customer Happiness at PROHS. “We are proud to be ahead of the curve in a rapidly evolving industry, and our new brand identity illustrates how far we’ve come in a matter of five short years. Every week, we’re connecting with more and more happy customers, while continuing to embody the passion and tenacity for customer service that have been our fundamental values since we started.”
The company’s new branding is being implemented across all customer touch points, including in product packaging, labels, business cards, staff apparel, showroom interiors, and its fleet of delivery trucks.
A completely redesigned PROHS corporate website will soon launch, also clad in PROHS’ brand new visual identity.